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OSTON, United States — Inside men converse chuck ii headquarters, housed in a former Schrafft candy factory overlooking the Zakim Bridge, museum-worthy displays of vintage shoes dot each open floor. A dedicated exhibit illustrates the brand's journey from sportswear upstart — starting with the first 1917 All Star, before coach-turned-salesman Chuck Taylor lent his name to the now-ubiquitous shoe — to counter-culture icon, worn by the likes of the Sex Pistols.
The past is very present at converse chuck ii gum pack, but the brand’s new leadership team is hoping it will not limit its future. Last summer, parent company Nike installed three of its executives at Converse: Davide Grasso, formerly chief marketing officer of Nike, became president and chief executive; Sean McDowell, who has spent most of his career designing for Nike and had previously worked at Converse, became vice president of design and innovation; and Julien Cahn, formerly senior marketing director at Nike, became Converse’s chief marketing officer.
It’s hard to overstate the converse chuck ii neon’s iconic status — and its importance to Converse. “[The Chuck Taylor] is still one of the top sneakers of all time,” said fashion consultant Eugene Tong. “It works for everything and it works for everyone… It’s above the noise.” It’s also the company’s core business. “Converse currently does the majority of its sales from Chuck Taylor and its derivatives,” said Matt Powell, a sports industry analyst at NPD.